What it is:
ICE COOL BLOND Anti-Yellowing Shampoo has an advanced formula with Violet 43 that keeps blonde hair luminous between salon visits, without excessive toning.
Who it's for:
Safe to use on natural or color-treated blonde hair.
What it does:
Gently cleanses and neutralizes unwanted yellow tones, eliminating orange. Strengthens the hair fiber and provides hydration, making hair softer and more luminous.
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